The Rudd Group – Case Study

The Rudd Group maximises entertainment and revenues for UK pubs and hospitality venues

1 hour reporting time. £120,000 service cost saving. 83% Swap-out success rate.

Reports that once took 80 hours or more to produce are now available almost instantly, saving valuable resources. New levels of insight and efficiency are delivering cost savings across the business, including machine servicing. Qlik’s insights mean The Rudd Group gets the right machines to the right locations, boosting revenue and satisfaction.

CHALLENGE
Harnessing an underused asset
Licensed businesses are often focal points of the community, but success is not always guaranteed. This is where The Rudd Group steps up, supplying a range of trusted products, backed up by expert installation and maintenance, to pubs and hospitality venues.
For The Rudd Group, success is a combination of strong customer connections while managing everything from service and cash collections, and knowing when it’s time to swap out a machine. And while the business was producing valuable data, there was little in terms of analytics.

APPROACH
A central service application
The solution became clear when The Rudd Group’s MD, Nick Rudd, attended a Qlik conference and was impressed by how a police force in north-east England was using its data.
The Rudd Group then made two smart moves: it started working with Cybit, a Newcastle-headquartered technology solutions provider and Qlik Elite Partner that specialises in turning insight into action. It also hired Etti Omobolaji and Francis Kamau as business intelligence experts and dedicated analysts. Within just a few weeks they had turned Qlik into the hub of The Rudd Group’s service operation.

RESULTS
Greater engagement with compelling evidence
The Rudd Group moved things up by adding Qlik’s OpenAI connector. This added a series of capabilities, such as presenting findings in natural language to enable people with relatively little analytics experience to interact with Qlik’s insights.
The results are impressive. Machine swap success rates have jumped from 59% to 83%. For end customers this means greater engagement and more takings, and monthly reports that previously took 80 hours to produce are now completed in under an hour.

WHAT THIS MEANS FOR YOU
Smart insights make happy customers
For The Rudd Group, partnering with Qlik Elite partner Cybit to enable the insights delivered by Qlik is creating happier customers and more consistent revenue, both for the company and the locations it serves. And with over half of The Rudd Group’s staff now active Qlik users, data literacy and confidence are also growing.
Smart use of AI tools means more people than ever can access the insights that Qlik enables, and the applications and use cases just keep on growing. More importantly, Qlik is enhancing The Rudd Group’s reputation as innovators, providing data at the click of a button.

“It’s all about faster, clearer communication. Whether you’re a pub company receiving estate-wide reports or a licensee wanting timely updates, with Qlik we can deliver insights with speed and accuracy.”
– Helena Rudd, Marketing Director, The Rudd Group